From B2B to Human To Human
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Is B2B Sales changing? And challenges for Marketing!
Has COVID disrupted the B2B Sales methods forever and increased the focus on Marketing Content Strategy to drive sales?
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Top three qualities of a top-performing remote worker
As office workers are forced to work remotely in the last few weeks due to coronavirus outbreak, hundreds of articles and manuals are being created to work remotely, mainly addressing how to manage yourself and handling tools. While these are prerequisites to work remotely, what makes you a top-performing remote worker is your ability to build…
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Cognitive Bias in Digitalisation!
As with the human mind, companies too have Cognitive Bias. After all, Companies are the collective intellect of the humans that run them. With Coronavirus Pandemic restricting the mobility, Digitalization is once again on the focus of executives. Where the potential of digitalization is often measured by return on investments, the number of tools deployed,…
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How to fill empty seats during Webinars?
As the worldwide travel restrictions get in place due to the Coronavirus outbreak, marketers are scrambling back to hosting webinars to reach out to potential customers. Though their biggest worry about the webinars remains the same. How to fill seats during the Webinar? A poor audience count puts a huge question mark on the effectiveness…
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Is your Digital Strategy Working?
Digitalization is a multi-billion dollar industry for consultancies and IT firms of all sizes. Apparently, everyone is making money except the ones who are getting digitalized. This may sound cynical, but is often a real board room topic in most companies. While they do see the benefits of digitalization but often struggle to unlock the…
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Nine Skills To Future Proof Your Digital Marketing Career.
You need to constantly change and learn new skills. Digital Marketing is a constantly evolving ecosystem of the Internet, Web, Devices and Human Behavior. And this ecosystem demand skills in creativity, logical thinking and the ability to customize point and click systems and platforms – all at the same time, If you have skills to…